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Communications Strategies

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Below are several examples of comprehensive communications strategies for both internal and external stakeholders. With technical content-creation skills and relationship building, I helped lead and execute these strategies to protect brand reputations and drive positive business outcomes.

Heritage to the Holidays at Walt Disney World Resort

Storyteller: blog and social captions | Photographer | Digital integration partner | Business and DEI focus 

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Disney Parks Blog
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Walt Disney World Cast & Community Facebook
@DisneyParks Tik Tok
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Disney Springs Instagram
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Disney Parks Facebook

Media and Fansite Coverage

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Halfway to Halloween at Walt Disney World Resort

Storyteller: blog and social captions | Spokesperson | Digital integration partner | Corporate social responsibility focus 

Disney Parks Blog
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Blog reshared on The Walt Disney Company Social Responsibility page
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Instagram Reel collab with @wdw.ambassador and @DisneyParks
YouTube Recap of the Event
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@DisneyParks Tik Tok
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Walt Disney World Cast & Community Facebook

Experiencing Disney100: The Exhibition for Walt Disney World Resort

Storytelling: blog and social captions | Photographer/Photo director | Cast Member representative | #DisneyCastLife Focus

Disney Cast Life Blog
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Blog reshared on the HUB, Disney's internal news site
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Walt Disney World Cast & Community Facebook
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Facebook post shared by D23: The Official Disney Fan Club
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Instagram story card shared on
@wdw.ambassador and @DisneyParks
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Example of Photoshop skills used in this project: adjust coloring, fix tilt, remove guests, etc

Influencer Collaborations at Peach Pit Gym

Influencer communications | Photographer | Graphic Designer | Host | ​Business driving-focus

Video shared on Whitney Bjerken's YouTube channel  (1.6M) of her visiting Peach Pit Prado
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Instagram post announcing giveaway
Reshared on Whitney's InstaStory (211K)
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Instagram carousel and newsletter announcing Whitney Bjerken as camp guest coach
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Instagram post of pre-camp meet and greet at Peach Pit Collier
Rehared on Whitney's InstaStory (211K)
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By leveraging built relationships, our qualifying athletes had the opportunity to help Laurie Hernandez open her invitational, the Laurie Hernandez Champions Challenge, with this confetti moment.  (Reshared on Laurie's InstaStory 1.4M)

© 2024 Claire Embil.

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